Recognizing the potential of things from the environment and giving them a new meaning is what Emir Šehanovic does in his work. For his series ‘Zumra’ he used old photos, that appealed him and which he finds in his surroundings, both digital and physical. Using them as a starting point Šehanovic begins to manipulate them. Following almost classical forms of collages, assemblages, he finds the simplest and most effective way of transforming them. He uses already existing elements and upgrades them. Various superstitious customs and ritual elements that surround him have also a great impact on his work, merging all together in an artistic dialogue, resulting in his multiple collages.